§ 04 — Read case study2024 — 2025
Beauty Success
E-commerce · Franchise retail
The Moroccan storefront of an international beauty franchise: a campaign-driven homepage, a catalogue that has to stay legible in two languages, and a checkout that has to survive promotional traffic.
The brief
Franchise retail lives on promotions. The site needed a rhythm where offers change constantly while brand pages, store locator and checkout stay stable and trustworthy.
What we did
- 01Homepage composed of interchangeable campaign modules with fixed typographic rules.
- 02Bilingual product and category content kept consistent across both languages.
- 03Checkout and cart pared back to reduce abandonment on mobile.
- 04Analytics and event tracking wired so marketing can see what a campaign actually did.
Where it stands
Live, with campaigns and catalogue managed by the client’s marketing team.
Screenshots are captured from the live production site and may change as the client publishes new campaigns.