§ 02 — Read case study2025
Dents.ma
Healthcare · Lead generation
A dental practice fighting directories and paid ads for the same patients. We rebuilt the site around a single action — book an appointment — with transparent pricing and proof sitting next to every call to action.
The brief
Patients searching for a dentist decide in seconds and are highly price-anxious. Every element had to remove a reason to hesitate: location, hours, cost, credentials, response time.
What we did
- 01One primary action per screen, repeated at every natural decision point.
- 02Credentials and reviews placed inside the booking area, not on a separate page.
- 03Service pages written around the questions patients actually type into Google.
- 04Fast mobile delivery: compressed imagery, minimal scripts, tap targets sized for one hand.
Where it stands
Live. Content and offers are updated by the clinic; we monitor performance and search visibility.
Screenshots are captured from the live production site and may change as the client publishes new campaigns.