§ 03 — Read case study2024 — 2025
Les Drugstores du Maroc
E-commerce · Beauty retail
A national beauty retailer with a very large catalogue. The work: make thousands of products feel navigable, keep campaign merchandising flexible, and keep the funnel quick on mobile data.
The brief
Large catalogues fail at navigation before they fail at design. Customers arrive knowing a brand, a need or a promotion — the store has to answer all three entry points equally well.
What we did
- 01Category and brand taxonomy rebuilt around how customers search, not internal structure.
- 02Campaign slots the marketing team controls without developer involvement.
- 03Image pipeline and lazy loading tuned for long product grids.
- 04Ongoing SEO and content work on category and landing pages.
Where it stands
Live and actively merchandised — the homepage you see changes with each commercial season.
Screenshots are captured from the live production site and may change as the client publishes new campaigns.